Don’t Guess — Know Your Numbers

You wouldn’t drive with your eyes closed — so don’t run your business without understanding your numbers.

Why This Book Is For You

If you're a small business owner, entrepreneur, or manager who's ever said:

“My accountant handles that stuff…”

“I don’t understand financial statements.”

“I have no idea if we’re profitable.”

Then this book was made for you.

Accounting Fundamentals breaks down the essential financial concepts every business leader must know – in plain English, with real-world examples, and zero jargon. Whether you're struggling with budgeting, confused by cash flow, or unclear on KPIs, this $1 book will help you finally make sense of the numbers driving your business.

What You'll Learn

Understand the 3 Must-Know Financial Statements → Easily interpret balance sheets, income statements, and cash flow reports.

Master the Metrics That Matter → Learn the key financial ratios and KPIs that reveal how your business is really doing.

Speak the Language of Finance with Confidencen → Stop feeling left out of the conversation with your bookkeeper, CPA, or investors.

Make Informed, Profitable Decisions → Learn to spot financial leaks, forecast growth, and plan for sustainable success.

Turn Complex Concepts into Actionable Insights → Apply what you learn immediately with chapter quizzes and practical examples.

About the Author – Shihan Sheriff

About the Author – Shihan Sheriff

Shihan Sheriff is an accomplished Chief Financial Officer with over 18 years of experience leading finance and accounting teams across a wide range of industries, including tech startups, real estate, e-commerce, logistics, and precious metals. He has served as VP of Finance at Nomod, a Y Combinator-backed fintech firm, and as CFO at Esanjo, a global business and technology company. Shihan holds two MBAs—one in General Business and another in Data Science and Artificial Intelligence—and is a certified CPA (Australia), CGMA (U.S.), UAECA (UAE), and a chartered member of CIMA (UK). He has also completed more than 100 certifications in finance, compliance, business leadership, and data analytics.

Having worked with both billion-dollar corporations and small businesses, Shihan brings a rare blend of global insight and practical financial expertise. He understands the challenges entrepreneurs and non-financial professionals face and is passionate about breaking down complex financial concepts into simple, actionable guidance. His mission is to empower business owners with the clarity and confidence they need to make better decisions and build more profitable, sustainable companies.

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